Our Mission

To showcase the value of multicultural markets.

Knowing that

The growing Black purchasing power of $1.2 trillion annually demands that brands resonate culturally and experientially.

The African household consumption rising to $2.5 trillion by 2025 and require localization by brands trying to penetrate these markets.

Africa’s image misconceptions can be tackled by African Government and US stakeholders.

Corporations CSR programs need to enhanced to have greater impact.

We know North America and Africa, and aim to bridge the communications gap for stronger North America-Africa relations. We offer brand marketing, trade and publishing company driven by ICT and focusing on multicultural markets with an expertise in African Affairs.

We are passionate about branding, knowledge and ICT! Our Solutions

Branding, Emerging markets & Globalization

Culture is communication, which impacts how we send and interpret messages and acts as a kind of filter or lens through which we view others. As globalization makes localization eminent and as the world is even more interconnected, understanding of cultures when penetrating markets is vital. Abrabrand has thoroughly developed technology-based branding solutions to link markets while facilitating knowledge sharing.
Why we exist?