How To Stand Out Among The Twitter Crowd

March 18, 2015     conversions / tweets / twitter / twitter cards / website cards

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC.

Standing out among your competitors is one of the most important goals in marketing your company, and while social media platforms like Twitter are great for finding the right audience, directing them to your website can be difficult. Getting your customers to act based on your messaging requires a visual element to get their attention. Most often, regular organic tweets get lost in the fray of competing content. The fact that 80% of Twitter’s users are on mobile gives an added challenge to ensure that all content including images and information are mobile friendly. Consequently, Twitter has given small businesses the opportunity to rise above it through their use of Website cards!

What are website cards? As Brendan Zhang, the marketing manager at Twitter explains it, website cards turn your tweets into creative showcases. These cards give your audience more context and most importantly, a smooth transition from Twitter to your website or any page you want them to visit. The cards are made of an image, a call to action, and the website URL that you want your users to be directed to.

Because of its visual component and simple request to “shop now” or “order now”, Website cards have received 43% more engagement across more than 20 different markets. If this potential ROI isn’t enough to incentivise small businesses to use them, maybe Twitter’s newest additions will. Website cards don’t just allow you to use an image, but you can use video to enhance the “media experience” of your tweets. And now you can create app cards, which allow users to download your app directly without even leaving twitter. Want to use website cards for your next campaign? Contact us at Afrolehar to get started!