Our Newsletter

Branding Health: Can Africa afford it?

{email_subject}
ICT driven Multicultural PR and Cross-cultural Brand Marketing Country Image, Product Branding & Stakeholders Perceptions
Can Africa attract paying patients?

Africa has more middle-class households (defined as those with incomes of $20,000 or above) than India. Hospitals in Africa will require more private-pay patients to be profitable especially when consumer expenditure on the continent has grown at a compound annual rate of 3.9 percent since 2010 and is expected to reach $2.1 trillion by 2025, and $2.5 trillion by 2030. By 2030, the largest consumer markets will include Nigeria, Egypt, and South Africa. 

 

WHO estimates that in countries with less than $1000 per capita income, out of pocket expenses are more than 40% of the health expenditure.  With the increasing prevalence of chronic conditions in Sub-Saharan Africa (SSA), a larger proportion of the poor is expected to pay for their healthcare through out-of-pocket spending.

 

Embassy of Ethiopia in Washington DC - Initiative to tackle COVID19

Many Diaspora members in the US, Canada and other countries have been contributing within their means. African Governments along with the Multilateral as well as Development partners have been engaged in mobilizing the necessary funds to address the surging COVID19 crisis in Africa.

In that respect, the Embassy of Ethiopia in the US under the leadership of his Excellency Ambassador Fitsum Arega has been mobilizing financial support from friends of Ethiopia ( companies, investors and other stakeholders). For those able to contribute officially, a COVID19 Fundraiser bank account has been setup to make your contribution seamless. 

BANK INFORMATION

Account Title: Embassy of Ethiopia
Account No.: 9550740263
Bank Name: Citibank N. A.
ABA Number: 254070116

Address:
1218 Connecticut Ave. NW,
Washington DC 200036

If you choose to make the payment by check, please make it payable to the Embassy of Ethiopia

Please note, we are extending this message from the Embassy as we are not organizing this fundraiser.

Embassy Contact Info
REALITIES IN AFRICA
Current Healthcare Status
World Health Organization
Africa infrastructure needs?

Some reports estimate that the global health worker shortage will be 14.5 million by 2030 and the African region with 6.1 million. IFC estimates that over the next decade, $25-$30 billion in new investment will be needed to meet Africa’s health care demand, and the healthcare market is anticipated to reach the valuation of USD 62 Billion by 2024. The demand for investment over the next decade, includes:

  • Over half a million additional hospital beds
  • Better production facilities and distribution/retail systems for pharmaceuticals and medical supplies
  • About 90,000 physicians, 500,000 nurses, and 300,000 community health workers

About half of the investments are expected to be made by for-profit entities, with the rest spread between social enterprises and nongovernmental organizations. Most opportunities will be in the small and medium enterprise sector.

Promising investment opportunities in health services

MOBILE PHONES. TABLETS.

TELEMEDICINE. 3D PRINTING.

Medical drones are solutions which mostly by-pass traditional infrastructures or national regulations and cost less than the unusual medical equipment. African countries should invest in 21st century solutions.

Realities of Africa Healthcare system
Interesting Articles
From Our Guest Writer

World against COVID-19 - Impact on Education; For more read on Abrabrand

From Around the World

  1. How to start a digital healthcare revolution in Africa in 6 steps. For more read on WEF
  2. Africa Shared Value Leadership eSummit – Economic survival in a post-pandemic world. Read more
  3. Digital Health: A Call for Government Leadership and Cooperation between ICT and Health. Broadband Commission Report
  4. Will COVID-19 leave fuel-rich African countries gasping for breath? Read more COVID19 and African Countries
  5. This is how an African free trade area could impact people's health. For more read how trade can impact health in Africa
  6. New Covid-19 Connect App to save Ghanaian patients. Read more how technology helps solve patients treatment
Fun Facts
Facebook Twitter Youtube
ABRABRAND
Washington DC
Copyright laws apply
Modify your subscription    |    View online