The Power of Water
We had been discussing about a brand extension of Agrifrica to promote key stakeholders seeking to export their brands or implement solutions in emerging markets, especially in Africa. Agrifrica, which focuses on agriculture, energy and environment as these are the three pillars of the #FutureofEarth, is designed to promote solutions, share information and provide linkages between stakeholders. Finally, we have launched our first bimonthly thematic digital magazine focusing on the Power of Water.
Thank you to our advertisers like Delaware River Stevedores Inc, content contributors such as Covenant of Mayors in Sub-Sahara Africa and renown entrepreneur/author Seth Siegel for the interview. Read the DigiMag.
US-Africa Engagement
Did you know about US program on Water?
The United States works to support a water secure world where people have sustainable supplies of water of sufficient quantity and quality to meet human, economic, and ecosystem needs while managing risks from floods and droughts.(…) To achieve these objectives, the United States provides technical assistance; make targeted investments in sustainable infrastructure and services; promote science, technology, and information; mobilize financial resources; engage diplomatically; and, strengthen partnerships and intergovernmental organizations. Click here more information.
To learn about African countries programs, visit the website.
Interview with Producer
We interviewed Patrick Reasonover, the Producer of the documentary "They Say It Can't Be Done" to discuss about his documentary. We featured in our Agrifrica DigiMag his comments about water as three of the five stories covered relate to water. His comments are found in the Agrifrica DigiMag and in the edited version of the video interview. The documentary provides a snapshot of where technology, innovation and entrepreneurship is heading in 21st century. African countries need to be informed about the latest trends and amplify their innovations as well. Watch the interview.
Interesting Articles
The Key to Peace in the Lake Chad Area Is Water, Not Military Action
Four countries share borders within the water body – Nigeria, Chad, Niger and Cameroon – and have formed a political union, the Lake Chad Basin Countries. Other countries indirectly connected to the lake are Algeria, Libya, Central African Republic and Sudan. Over 30 million people live around the lake. Read more
African Union, Donors Launch US$10 Billion Water Fund for Projects
The African Union Commission (AUC) and its partners have a water project under the Programme for Infrastructure Development in Africa (PIDA) allocating US$10 billion of funds over a five-year period from 2019 to 2024 to supporting infrastructure for transboundary water and hydropower projects as part of a thrust towards regional economic integration. European Commission, announced that further funding will be available from 2021 for water projects in Africa, through the Africa Water Investment Programme (AIP). Read more
Bulawayo Water Crisis: When the Taps Run Dry and the City Runs out of Ideas
As part of long-term efforts to address the water crisis, and which might render domestic bowsers redundant, the African Development Bank (AfDB) is supporting the city with a $33 million grant under the Bulawayo Water and Sewerage Services Improvement Project (BWSSIP). According to the AfDB, the grant will “rehabilitate and upgrade water production treatment facilities, water distribution, sewer drainage networks and wastewater treatment disposal facilities in the southwestern part of the city”. Read more
The controversy over the Grand Ethiopian Renaissance Dam
Given the fact that the conflict between Egypt, Ethiopia, and Sudan over the GERD seems to be among the most pressing issues in the region, it might be advisable for emphasis to be placed on securing a trilateral agreement that secures the peace between these three countries first. Read more
International Day of Rural Women Recgonized with Water Life photo essay by UM News
Contaminated water and poor sanitation are linked to transmission of diseases such as Cholera, Diarrhea, Dysentry, Hepatitis A, Typhoid, and Polio, according to the World Health Organization which says 829,000 people are estimated to die each year from Diarrhea as a result of unsafe dinking water, sanitation and hand hygiene. Read more
Addressing Africa's Infrastructure Challenges
It is estimated that about $93-billion is needed annually over the next decade to overhaul sub-Saharan African infrastructure and $30-billion for the maintenance of exisiting infrastructure. Only about $25-billion annually is being spent on capital expenditure, leaving a substantial shortfall that has to be financed. Read more
11 Years in Cross-Cultural Branding
We celebrate 11 years in business (...)
As we continue to build our ICT driven cross-cultural branding company, we remain committed to providing knowledge-based brand marketing strategies to ensure measurable impact. The 4th industrial era is not just about having your articles featured on one of the media platforms; it is about having a grand strategy with clear goals and greater outcomes across various platforms including media.(...)
African countries have an opportunity to transform their image, manage their narratives and promote their brand. North America also has incentives to increase engagement in Africa especially in time of competitiveness and technology that will lead to realignment of Embassies, DFI, and other agencies. Contact us to discuss further about your goals and expected outcomes.
Due to the many questions I have been asked - It is hard to stay silent and in terms of branding Ethiopia, such recent event deters US investors as the political risk becomes once again part of the narrative. It is important to know every African country is investable despite the challenges, and Ethiopia's current events should not determine its potential for investors and opportunities for businesses to grow.
I would be remiss if I didn't address the current news about my birthplace Ethiopia. Ethiopia's brand was gradually being revamped with reports showing that GDP in Ethiopia is expected to reach 90.00 USD Billion by the end of 2020, according to Trading Economics global macro models and analysts expectations. In the long-term, the Ethiopia GDP is projected to trend around 97.00 USD Billion in 2021 and 105.00 USD Billion in 2022.
With all the accolades given to the Prime Minister, from a Global Thinker to Nobel Peace Prize winner and timely reformist, it is imperative that Prime Minister Abiy Ahmed... Read more.
(Know that the Telecommunication license bid is open.)
Fun Facts
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There are close to 97 bottlers operational in Ethiopia, with a total registered capital of $92.1 millions. In Kenya, bottled water sales now exceed 1.3 billion Shillings (over $10 million) every year. The bottled water product category is now the fastest growing segment in the beverage industry. CocaCola’s Eva Water brand is the leading drinking water product in several countries in Africa with up to a 10 percent market share in Nigeria, one of Africa’s largest and most populated markets.
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The amount of water produced by a well can vary from almost none to over 100 barrels of water per barrel of oil. Nationally, an average of about 10 barrels of water are produced for each barrel of oil. A barrel of oil, or about 42 gallons, yields about half a barrel of wastewater. For instance, to manufacture new cars, between 13,737 to 21,926 gallons of water are used per car.
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We trust you had a wonderful thanksgiving day, as it originated in 1621 and Abraham Lincoln proclaimed it a national holiday October 3, 1863 while it was Harry Truman who was the first to have pardoned turkey. The original festivities had lobster, goose, duck, fish…with pumpkin and cranberries. As it marks the start of the holiday season, we wish you a fantastic season filled with joy.
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