Thank you for your business, your engagement and relationship with us. 2020 has been tough on all of us, in one way or another, and as we turn the page on this year we must be grateful for our health, family and loved ones, and for what is to come- a prosperous, better and joyful 2021.
We have provided country branding strategies, rebranded clients' online presence including digital diplomacy; redesigned websites; designed, developed and managed entrepreneurship programs; organized press conferences; produced fundraising events and more... We thank every client, supporter, collaborator, partner and our readers.
Abrabrand is an ICT driven cross-cultural branding boutique company providing country branding solutions, brand marketing, PR and media relations, communication services, multimedia production and business strategies to penetrate and manage multicultural markets. We will continue to build based on our collective mission and vision. Contact us
2020 Vs 2013
Although we are in 2020, in Ethiopia it's 2013 as the Ethiopian calendar is similar to the Julian Calendar...here is a 2019 blog Rahel G wrote about "Branding Through Time".
" As an Ethiopian born North American woman, I always found it interesting that I grew up celebrating two Christmas dates, two New Years and two Easters aside from the many Saint days in between. As a toddler in North America, I had a chance to participate at many Halloween “trick-or-treatings” and during Valentine’s day, I had the privilege to be pampered as in the fairy tales. In my later years, I researched about calendars, time and civilizations and when New Year 2011 was around the corner, I wrote about our perception of Time in my annual message that I used to send my friends and colleagues. After talking to my hairdresser about January 7th being another Christmas day that we will celebrate, I was inspired to revive the message within the branding concept as “Branding Through Time”. Although in my blog I have referenced scientific studies including the scientific definition of time being “a continuous, measurable quantity in which events occur in a sequence proceeding from the past through the present to the future”, this blog is about how time has been a cultural brand." Read More
US-Africa Engagement
Source: International Bank of Liberia Team / Twitter
DFC APPROVES OVER $2.1 BILLION IN NEW INVESTMENTS FOR GLOBAL DEVELOPMENT
Supporting development of data centers across Africa: $300 million will support Africa Data Centres’ acquisition and expansion of existing data center assets in South Africa and Kenya. This financing will also enable entry into new markets through the development, construction and operation of data centers in DFC-eligible African countries, increasing connectivity and supporting economic development.
Strengthening telecommunications in East Africa: An up to $500 million loan to the Vodafone-led Global Partnership for Ethiopia that will finance the design, development, and operation of a new private mobile network provider and the acquisition of a mobile network provider license. The project is expected to have a highly developmental impact through the creation of a new private telecommunications network that will increase connectivity in Ethiopia while utilizing trusted technology.
Expanding access to financing for SMEs in Liberia: A $20 million loan to International Bank of Liberia Limited will provide a credit line for longer-term SME lending in Liberia, offering needed support in a challenging market. In addition, the bank prioritizes women in their senior management team and in their workforce, qualifying for DFC’s 2X Women’s Initiative. Read more
USAID ANNOUNCES JOINT $30 MILLION COMMITMENT TO UNLOCK FINANCE FOR AGRIBUSINESSES IN AFRICA
Today, the U.S. Agency for International Development (USAID), the Swiss Agency for Development and Cooperation, and the IKEA Foundation announced a joint $30 million commitment to Aceli Africa, an innovative program that incentivizes banks to lend to agribusinesses. With this commitment, Aceli Africa(link is external) will unlock an additional $700 million by 2025 for 750 agribusinesses in the United Republic of Tanzania and the Republics of Kenya, Rwanda, and Uganda. Read more.
$20 MILLION IN WHEAT PROVIDED THROUGH USAID GRANT ARRIVES IN SUDAN
This agreement is part of the United States’ robust assistance in Sudan, which totaled nearly $437 million in humanitarian assistance in Fiscal Year (FY) 2020, including more than $32 million to respond to the COVID-19 pandemic, and more than $50 million in development funding in FY 2019. Read more.
Branding Water
If you are wondering why we started with Water, let us put it to rest. Water futures is set to join the likes of gold and oil and trade on Wall Street for the first time ever.
" While water will officially join the likes of gold, oil, and other commodities in being traded on Wall Street, the contracts will be financially settled. This means buyers of the contracts who hold on through expiration won't be greeted by a delivery of millions of gallons of water like they would for other commodity based futures like oil and grain." Read more
To read the Agrifrica Digital Magazine click here
We are working on our second publication, and if you are interested to advertise in our next publications or you would like to write an article, send us an email at marketing@agrifrica.com.
Pay Attention to AfCFTA
The largest free trade area in the world, after WTO, AfCFTA is a game changer for Africa. Here is the recording of an engaging Webinar on AfCFTA, FTA and FDI hosted by Abrabrand in partnership with Squire Patton Boggs
Articles pubished by Abrabrand
Congratulations to DRC and Sudan
Interesting Articles
U.S. ARMY EUROPE AND AFRICA COMMANDS CONSOLIDATE
Under this structure, U.S. Army Africa/Southern European Task Force is re-designated as the U.S. Army Southern European Task Force, Africa (SETAF-AF) and its two-star commanding general, U.S. Army Maj. Gen. Andrew Rohling, will also serve as USAREUR-AF’s deputy commanding general for Africa. Read more
BEZOS BACKS START-UP IN MAIDEN AFRICA INVESTMENT
Bezos’s backing of Chipper Cash will “widen the company’s product suite through inclusion of more business payment solutions, crypto-currency trading options, and investment services,” the company said in an emailed statement. Chipper Cash enables instant cross-border mobile money transfers in Africa and abroad and will use the funds for expansion into countries it will announce in 2021. The company has 3 million users on its platform across Ghana, Uganda, Kenya, Tanzania, Rwanda, Nigeria and South Africa, and processes an average of 80,000 transactions daily, according to the statement. Read more
AFRICAN STARTUPS CAN SECURE FUNDING THROUGH AFCFTA VISION CHALLENGE
With this in mind, the AfCFTA Secretariat is pleased to announce the AfCFTA Vision Challenge as part of the broader Vision Initiative to boost access to funding and technological capacity for startups, SMEs, innovators and entrepreneurs across the continent. The Secretariat launches the Vision Initiative with the Sankoree Institute of AfroChampions on the back of the AVRIVA programme, and in support of the African Union Open Corridor Initiative. Read more
ON THE EXECUTIVE ORDER TO REBRAND UNITED STATES FOREIGN ASSISTANCE
President Donald J. Trump signed the Executive Order to Rebrand United States Foreign Assistance. By requiring U.S. Government Departments and Agencies to use a single logo for all U.S. foreign assistance, the President has taken an important step in promoting awareness about the compassion and generosity of the American people around the world. Read more
Fun Facts
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The North American Aerospace Defense Command, or NORAD, has been tracking Santa's journey around the world since 1958. According to their website, the innovation was set into motion in 1955, when "a young child [accidentally] dialed the unlisted phone number of the Continental Air Defense Command (CONAD) Operations Center in Colorado Springs, Colorado, believing she was calling Santa Claus after seeing a promotion in a local newspaper.”
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Eggnog is a signature beverage of the holiday season, and dates back to medieval times and a drink called "posset."
Made with sweetened and spiced milk curdled with ale or wine and served hot, according to Healthline, monks in the 13th century "enjoyed this mixture with the addition of eggs and figs."
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OUR SERVICES
Contact us for your Brand Marketing needs ranging from Country Branding strategies, Go-to Market Advisory, CSR Program Design and Diaspora Outreach. We also offer services including but not limited to technology, program development, content writing, digital diplomacy, media relations and multimedia productions.
While kasook is being redesigned, our current Tech Brands are www.agrifrica.com and www.brandmoiahora.com.
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