11 years in Cross-Cultural Branding

November 30, 2020     / /

We celebrate 11 years in business and as any entrepreneur and small business owner would attest, it has been a journey based on a vision, with sleepless nights, sometimes with greater challenges and others with wins. As we continue to build our ICT driven cross-cultural branding company, we remain committed to providing knowledge-based brand marketing strategies to ensure measurable impact. The 4th industrial era is not just about having your articles featured on one of the media platforms; it is about having a grand strategy with clear goals and greater outcomes across various platforms including media. We stay abreast of market trends,…

Branding Peace: International Peace Day

September 22, 2020     / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

“The Charter of the United Nations expresses the noblest aspirations of man: abjuration of force in the settlement of disputes between states; the assurance of human rights and fundamental freedoms for all without distinction as to race, sex, language or religion; the safeguarding of international peace and security.” Today, even though we are all distanced from one another due to this global health crisis, we are gathered around the world to remember the importance of working together for Peace and to celebrate our collective progress as we all aim to achieve Peace in Africa and around the World. It is…

Photo by Yomex Owo on Unsplash

Branding Aviation: Ethiopian Airlines

May 28, 2020     / / / / / / / / / / / / / / / / / / / /

Country branding is a multilayered approach which requires cross-cultural branding as the aim is to brand the country to improve national reputation, increase product value and enhance the national brand. In the aviation industry, Ethiopian Airlines (ETA) stands as not only Ethiopia’s brand but also as one of the African Brands that is a symbol of pride and economic viability. Ethiopian Airlines contenders such as Royal Air Maroc  ( country branding for Morocco) and Kenya Airways ( Branding Kenya) are also key players due to their regular routes to Europe, North America and other key destinations, bringing tourists, trade, and…