Africa Needs to Brand: Not just another consultant?

March 12, 2020     / / / / / / / / / / / / / / /

In this global economy and current political climate, when approximately 25 African countries have been identified as emerging markets and 25+ countries have ratified to be one region under the AfCFTA, it is pivotal for African countries to focus on managing their image and narrative to regain the lost dignity and pride, increase Foreign Direct Investment for sturdier infrastructure development, and engage proactively the Diaspora which already contributes in the shift towards globalization. When African countries undertake branding, it is imperative to accept the impact of history and the cultural shift it is making in 21st century- as it intertwines with the Western and…

Our side of the story: cross-cultural branding

November 2, 2015     / / / / / / / / / / / / / /

The month of October has been attributed to Cancer Awareness month, though the US Department of State has also made it a month of celebration through its IdEA initiative, which continuously convenes the Diaspora in the US while supporting Diaspora groups to celebrate their presence and contribution in their respective societies. On October 9th 2015, IdEA officially launched at the State Department with Secretary Kerry as a keynote speaker aside from Angélique Kidjo who shared her foundation’s vision and girls empowerment program and with Thomas Debass who closed the program by showcasing the organizing team behind this well-executed initiative.  Spearheaded…