Naomi Campbell Explains Why She Cherishes Her Travels To Africa (Quick View)

March 29, 2020     / / / / / / / / / /

WHAT IS BEING SAID In a cover story interview with i-D, the supermodel and philanthropist said her dream is to travel to all 54 countries (having traveled to Nigeria, Senegal, South Africa, Ghana, Rwanda) and encouraged others to do the same.(…) I realized it’s been overlooked and ignored on so many levels. That has to change. The narrative has to change. People’s perceptions have to change. That’s what my work is about,” Campbell said. “And I mean that across the board—fashion, music, tech, art, sports…I just feel like when I’m in Nigeria there’s so much creativity coming out of there. In Senegal,…

Country By Country… Branding Africa…

December 14, 2011     / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. Afrolehar’s focus is to change the perception of Africa through nation branding, product promotion, capacity building projects, human development initiatives, and artistic work exhibitions. By providing consulting services in business development, communications and marketing, and organizational management, AL aims to be the bridge for African Affairs. Every country that has crafted their own country brand has succeeded in increasing the country’s economy, social structure and political stability. The global approach of countries like Ghana,…